Created social media strategy, lead content creation, and audience growth initiatives  

Developed strategy-aligned content that leveraged current platform trends

Conducted pre-production preparation for video/photo shoots, including: securing the shoots, content planning, creative directing, and crafting content calendars and shot lists

Lead post-production with in-house video editor and graphic designers to bring the content to life

Media planned and copywrote in the brand voice/style using a media planning platform

Supervised community manager

Managed influencer marketing to maximize collaboration opportunities

Analyzed metric reports to identify KPIs ​​

Collaborated other cross-functional teams (email marketing, paid advertising)