Chronically online, I am a creative strategist specializing in social-first storytelling and cross-channel leadership. In an era of endless content, I leverage a BFA-backed creative eye and Gen-Z cultural fluency to architect memorable projects that amplify a brand's resonance.

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With over seven years of experience across Taskrabbit, Ludlow Creative Agency, and diverse freelance roles, I specialize in crafting impactful social media strategies, leading content creation, and managing online communities and influencer partnerships. I excel at building detailed content calendars, guiding pre- and post-production teams, and leveraging analytics to align strategies with company goals and the dynamic social media landscape. Most recently, I’ve expanded my consulting portfolio to lead content strategy and on-set production for a macro-influencer with over 800K followers and a 4% engagement rate.​

 

My eye for cohesive aesthetics was shaped by my styling experience for Paris and Helsinki Fashion Weeks, as well as Nuuly. With a BFA, I bring advanced technical skills in videography, photography, and editing—creating polished, brand-aligned content for companies such as Levi's, Michaels, Prada Beauty, Olipop, and Truth Initiative. By blending emerging trends with intentional brand storytelling, I ensure every project consistently resonates within the ever-evolving social media landscape.