Chronically online, I am a creative professional specializing in social-first strategy, creative direction, and content creation. In an era of endless content, I leverage my technical proficiency and Gen-Z point of view to create memorable projects that amplify a brand's online presence and resonance.​

 

With over six years of experience across Taskrabbit, Ludlow Creative Agency, and diverse freelance roles, I specialize in crafting impactful social media strategies, leading content creation, and managing online communities and influencer partnerships. I excel at building detailed content calendars, guiding pre- and post-production teams, and leveraging analytics to align strategies with company goals and the dynamic social media landscape.

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My passion for creative direction has been shaped by styling and UX experiences with Nuuly, Paris Fashion Week (3.1 Phillip Lim), and Helsinki Fashion Week, where I developed a keen eye for cohesive project aesthetics. With a BFA from The University of the Arts, I bring advanced technical skills in videography, photography, and editing—creating polished, brand-aligned content for companies such as Levi's, Michaels, Prada Beauty, and Olipop.​

 

Staying immersed in social media trends is at the core of my work, supported by a strong focus on trend forecasting and understanding online community culture to create content that consistently resonates with audiences.