• Created social media strategy, led content creation, and audience growth initiatives  

• Developed strategy-aligned content that leveraged current platform trends

• Conducted pre-production preparation for video/photo shoots, including: securing the shoots, content planning, creative directing, and crafting content calendars and shot lists

• Led post-production with in-house video editor and graphic designers to bring the content to life

• Media planned and copywrote in the brand voice/style using a media planning platform

• Supervised community manager and influencer marketing to maximize collaboration opportunities

• Analyzed metric reports to identify KPIs 

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Involved with other digital marketing avenues (email, paid social, other marketing campaigns)